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Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day.

By: Edwards, Helen, 1965-Contributor(s): Day, Derek, 1949-Material type: TextTextPublication details: London : Kogan Page, 2005Description: xi, 244 p. : ill. ; 25 cmISBN: 0749443707 (hbk.) :Subject(s): Brand name products | Advertising -- Brand name products | Product managementDDC classification: 658.8'27 Summary: At the core of this book is an inspiring ideal - that for both commercial and social reasons, brands need to regain their sense of belief, rather than responding to the latest consumer whim - in essence to become Passion Brands.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 EDW (Browse shelf(Opens below)) Available 07028393
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Includes bibliographical references (p. 233-237) and index.

At the core of this book is an inspiring ideal - that for both commercial and social reasons, brands need to regain their sense of belief, rather than responding to the latest consumer whim - in essence to become Passion Brands.

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