Digital business : concepts and strategy / Eloise Coupey.
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TextPublication details: Upper Saddle River, NJ. : Pearson Prentice Hall, 2004Edition: 2nd editionDescription: xxiii, 433 p. : ill., charts ; 24 cmISBN: 0131293400 (pbk.) :Subject(s): Internet marketing | Electronic commerceDDC classification: 658.872
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.872 COU (Browse shelf(Opens below)) | Available | 05724341 |
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| 658.872 CHA Digital marketing. | 658.872 CHA Digital marketing. | 658.872 CHA Digital marketing. | 658.872 COU Digital business : concepts and strategy / | 658.872 COU Digital business : concepts and strategy / | 658.872 DAH Social media marketing : theories & applications / | 658.872 DAH Social media marketing : theories & applications / |
Previous ed.: 2001.
Includes bibliography (p.421-426) and index.
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