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Essentials of corporate communication : implementing practices for effective reputation management/ Cees B.M. van Riel and Charles J. Fombrun.

By: Riel, Cees B.M. vanContributor(s): Fombrun, Charles JMaterial type: TextTextPublication details: London : Routledge, 2007Description: xvi, 306 p. : ill. ; 25 cmISBN: 041532825X (hbk.) :; 0415328268 (pbk.) :Subject(s): Business communicationDDC classification: 651.7 Summary: Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.45 RIE (Browse shelf(Opens below)) Available 05335116
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.45 RIE (Browse shelf(Opens below)) Available 05335124
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Includes bibliography (p.284-301) and index.

Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.

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