Marketing graffiti : the view from the street / Michael Saren.
Material type:
TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2006Description: 292 p. : ill. (chiefly col.) ; 25 cmISBN: 9780750656979 (pbk.) :; 0750656972 (pbk.) :Subject(s): MarketingDDC classification: 658.8 Summary: Rejecting the usual managerially-driven structure, this book explains marketing from the perspective of the pivotal figure in the process - the consumer. Using familiar images and environments, it draws out the conceptual foundations of marketing from the real life scenarios we all experience.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SAR (Browse shelf(Opens below)) | Available | 06257577 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SAR (Browse shelf(Opens below)) | Available | 05720710 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 SAR (Browse shelf(Opens below)) | Available | 05720729 |
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| 658.8 ROS Marketing communications : theory and applications / | 658.8 SAR Marketing graffiti : the view from the street / | 658.8 SAR Marketing graffiti : the view from the street / | 658.8 SAR Marketing graffiti : the view from the street / | 658.8 SCH Social media explained. | 658.8 SER Your ad here : the cool sell of guerrilla marketing / | 658.8 SMI Meeting customer needs / |
Includes bibliographical references and index.
Rejecting the usual managerially-driven structure, this book explains marketing from the perspective of the pivotal figure in the process - the consumer. Using familiar images and environments, it draws out the conceptual foundations of marketing from the real life scenarios we all experience.
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