Color : messages and meanings / Leatrice Eiseman.
Material type:
TextSeries: A Pantone color resourcePublication details: Gloucester, Mass. : Hand, 2006Description: 144 p. : col. ill. ; 24 x 28 cmISBN: 9780971401068 (pbk.) :; 0971401063Subject(s): Color | Color -- Psychological aspects | Emotions | Marketing | AdvertisingDDC classification: 155.9'1145 Summary: Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations. There are also charts for converting Pantone solid ink colours into CMYK formulas.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 155.91145 EIS (Browse shelf(Opens below)) | Issued | 25/11/2024 | 05942012 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 155.91145 EIS (Browse shelf(Opens below)) | Available | 05942055 |
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Includes index.
Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations. There are also charts for converting Pantone solid ink colours into CMYK formulas.
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