Details for: Services marketing : managing the service value chain / › University of West London Library catalogue

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Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi.

By: Bruhn, ManfredContributor(s): Georgi, DominikMaterial type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 9780273681571 (pbk.) :; 0273681575 (pbk.) :Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 BRU (Browse shelf(Opens below))	Issued	18/11/2024	0598193X
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.8 BRU (Browse shelf(Opens below))	Available		05720699

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Includes glossary of marketing terms.

Includes bibliography (p.449-466) and index.

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