The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester.
Material type:
TextSeries: Applying social psychology /series editor Stephen SuttonPublication details: Buckingham : Open University Press, 2002Description: xi, 222 p. : ill. ; 23 cmISBN: 0335207227; 0335207235 (hbk.) :Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Social aspectsDDC classification: 658.8342 Summary: Some topics covered are: how consumers process information, how consumers make choices and decisions, how decisions are translated into actions of consumption, and how marketing can influence and respond to consumers.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 BAG (Browse shelf(Opens below)) | Available | 05836891 |
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Includes glossary of terms, bibliography (p.[177]-214) and indexes.
Some topics covered are: how consumers process information, how consumers make choices and decisions, how decisions are translated into actions of consumption, and how marketing can influence and respond to consumers.
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