Marketing for tourism.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2004Edition: 4th editionDescription: xvii, 510 p., [8] p. of plates : ill. ; 25 cmISBN: 0273682296Subject(s): Tourism | Tourism -- Marketing | MarketingDDC classification: 338.47910688
Contents:
Summary: Including many case studies, this book makes the subject of tourism marketing interesting and easy to understand.
Part I Laying the groundwork - Part II Reaching the customer - Part II Case studies.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 HOL (Browse shelf(Opens below)) | Available | 06592465 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 HOL (Browse shelf(Opens below)) | Available | 05956250 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 HOL (Browse shelf(Opens below)) | Available | 05956269 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 HOL (Browse shelf(Opens below)) | Available | 05817560 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 1 Close shelf browser (Hides shelf browser)
| 338.4791068 GET Foodies and food tourism / | 338.4791068 HAN Handbook of human resource management in the tourism and hospitality industries / | 338.4791068 HOL Marketing for tourism. | 338.4791068 HOL Marketing for tourism. | 338.4791068 HOL Marketing for tourism. | 338.4791068 HOL Marketing for tourism. | 338.4791068 HOR International cases in tourism management / |
Previous ed.: Harlow : Longman, 1995. By J. Christopher Holloway & C. Robinson.
Includes bibliography (p. 494-497) and index.
Part I Laying the groundwork - Part II Reaching the customer - Part II Case studies.
Including many case studies, this book makes the subject of tourism marketing interesting and easy to understand.
There are no comments on this title.
Log in to your account to post a comment.