Audience economics : media institutions and the audience marketplace / Philip M. Napoli.
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TextPublication details: New York ; Chichester : Columbia University Press, 2003Description: x,235p : ill. ; 23 cmISBN: 0231126522 :; 0231126530 (pbk.) :Subject(s): Television advertising | Television advertising -- United StatesDDC classification: 659.143
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.143 NAP (Browse shelf(Opens below)) | Available | 0521081X |
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| 659.142 HER The 7 secrets of creative radio advertising / | 659.142 HER The 7 secrets of creative radio advertising / | 659.142 HER The 7 secrets of creative radio advertising / | 659.143 NAP Audience economics : media institutions and the audience marketplace / | 659.1430941 DEL Get smashed : the story of the men who made the adverts that changed our lives / | 659.144 ADV Advertising now online / | 659.144 ADV Advertising now online / |
Includes bibliographical references and index.
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