Relationship marketing / edited by John Egan and Michael J. Harker.
Material type:
TextSeries: SAGE library in business and managementPublication details: London : SAGE, 2005Description: 3 v. : ill. ; 25 cmISBN: 1412908663 :Subject(s): Relationship marketingDDC classification: 658.812
Contents:
v. 1. Shaking the foundations: the origins of relationship marketing v. 2. A broad church: conceptual and theoretical development in relationship marketing v. 3. Paradigm and perspective: the future of relationship marketing.
| Item type | Current library | Home library | Shelving location | Class number | Status | Notes | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|---|
Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 REL (Browse shelf(Opens below)) | Available | Volume 1 | 05277264 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
| 658.8 PRO Promotional culture and convergence : markets, methods, media / | 658.8 RAN Effective marketing / | 658.8 RAN Effective marketing / | 658.8 REL Relationship marketing / | 658.8 ROS Marketing communications : theory and applications / | 658.8 SAR Marketing graffiti : the view from the street / | 658.8 SAR Marketing graffiti : the view from the street / |
Includes bibliographical references and index.
v. 1. Shaking the foundations: the origins of relationship marketing v. 2. A broad church: conceptual and theoretical development in relationship marketing v. 3. Paradigm and perspective: the future of relationship marketing.
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