Marketing research / Peter Chisnall.
Material type:
TextPublication details: London : McGraw-Hill, 2005 [i.e. 2004]Edition: 7th editionDescription: xx, 554 p. ; 25 cmISBN: 0077108124 (pbk.) :Subject(s): Marketing research -- Textbooks | Marketing research -- Case studiesDDC classification: 658.83 Summary: The vaious types and approaches to marketing research are explained. There are also many interesting case studies.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 06041515 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05668565 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05668573 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05815657 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05815665 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05199123 |
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| 658.83 BRA Marketing research : tools & techniques / | 658.83 BUR Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / |
Previous ed.: 2001.
Includes bibliographical references and index.
The vaious types and approaches to marketing research are explained. There are also many interesting case studies.
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