Marketing research / Peter Chisnall.
Material type:
TextPublication details: London : McGraw-Hill, 2005 [i.e. 2004]Edition: 7th editionDescription: xx, 554 p. ; 25 cmISBN: 0077108124 (pbk.) :Subject(s): Marketing research -- Textbooks | Marketing research -- Case studiesDDC classification: 658.83 Summary: The vaious types and approaches to marketing research are explained. There are also many interesting case studies.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 06041515 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05668565 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05668573 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05815657 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05815665 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.83 CHI (Browse shelf(Opens below)) | Available | 05199123 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Floor 3 Close shelf browser (Hides shelf browser)
| 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BUR Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / |
Previous ed.: 2001.
Includes bibliographical references and index.
The vaious types and approaches to marketing research are explained. There are also many interesting case studies.
There are no comments on this title.
Log in to your account to post a comment.