The Oxford handbook of music and advertising / edited by James Deaville, Siu-Lan Tan, and Ronald Rodman.
Material type:
TextPublication details: New York : Oxford University Press, 2021Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9780190691271Subject(s): Music in advertising | Advertising -- Music | Advertising -- Psychological aspects | Music in advertising -- History | Advertising -- HistoryAdditional physical formats: Print version:: The Oxford handbook of music and advertisingDDC classification: 781.5 Online access: Open e-book Summary: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughl
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
E-book
|
Electronic publication | Electronic publication | Available |
Total reservations: 0
Browsing Electronic publication shelves Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughl
Description based on print version record and CIP data provided by publisher; resource not viewed.
There are no comments on this title.
Log in to your account to post a comment.