Details for: Big data analytics : harnessing data for new business models / › University of West London Library catalogue

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Big data analytics : harnessing data for new business models / edited by Soraya Sedkaoui, Mounia Khelfaoui, Nadjat Kadi.

Contributor(s): Sedkaoui, Soraya [editor.] | Khelfaoui, Mounia [editor.] | Kadi, Nadjat [editor.]Material type: Text

TextPublisher: Toronto : Apple Academic Press, 2021Description: 306 pages : chiefly illustrations (black and white, and colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781771889568 :; 177188956XSubject(s): Business -- Data processing | Business -- Technological innovations | Big dataAdditional physical formats: ebook version :: No titleDDC classification: 658.0557 Summary: This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today's information challenges and shows how businesses can adapt big data for effective businesses practices. This volume shows how big data and the use of data analytics is being effectively adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes. Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.0557 BIG (Browse shelf(Opens below))	Available	07117078
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.0557 BIG (Browse shelf(Opens below))	Available	07117086
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.0557 BIG (Browse shelf(Opens below))	Available	07117094

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Includes bibliographical references and index.

This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business.

It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today's information challenges and shows how businesses can adapt big data for effective businesses practices. This volume shows how big data and the use of data analytics is being effectively adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes.

Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.

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