Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing.
Material type:
TextPublication details: Lausanne ; Worthing : AVA Academia, 2010Description: 208 p. : col. illISBN: 9782940439768 (ebook)Subject(s): Brand name products -- Design | Branding (Marketing) | Organizational changeGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 658.827 Online access: Open e-book Also available in printed form.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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E-book
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Electronic publication | Electronic publication | Available |
Total reservations: 0
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Includes bibliography, webography and index.
Also available in printed form.
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
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