Consumer behavior : buying, having, and being / Michael Solomon, Cristel Russell.
Material type:
TextPublisher: Upper Saddle River : Pearson, 2023Edition: 14th edition. Global editionDescription: 544 pages : illustrations (black and white, and colour) 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292452340Subject(s): Consumer behaviorAdditional physical formats: ebook version :: No titleDDC classification: 658.8342 Summary: Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.
It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age.
Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SOL (Browse shelf(Opens below)) | Available | 0711091X | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SOL (Browse shelf(Opens below)) | Issued | 18/11/2024 | 0711303X | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SOL (Browse shelf(Opens below)) | Issued | 18/11/2024 | 07113048 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SOL (Browse shelf(Opens below)) | Available | 07113056 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8342 SOL (Browse shelf(Opens below)) | Issued | 18/11/2024 | 07113064 |
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| 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SOL Consumer behavior : buying, having, and being / | 658.8342 SZM Consumer behaviour / | 658.8342 SZM Consumer behaviour / |
Previous edition: published as by Michael R. Solomon. 2020.
Includes bibliographical references and index.
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.
It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age.
Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
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