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Social marketing : behavior change for social good / Nancy R. Lee, Philip Kotler, Julie Colehour.

By: Lee, Nancy R [author.]Contributor(s): Kotler, Philip [author.] | Colehour, Julie [author.] | Lee, Nancy R. Social marketing. Sixth editionMaterial type: TextTextPublisher: Los Angeles : SAGE, 2023Edition: 7th editionDescription: 576 pages : illustrations (black and white, and colour) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781071851647Subject(s): Social marketing | Behavior modificationAdditional physical formats: ebook version :: No titleDDC classification: 658.8
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 0710989X
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 07109903
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 LEE (Browse shelf(Opens below)) Available 07109911
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Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020.

Includes bibliographical references and index.

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