Includes bibliographical references (page 94) and index.

Assess yourself : how good are your writing skills? -- Why being good at writing matters -- Communicating with purpose -- Knowing your audience -- Some types of written communication -- Layout and formatting -- Adopting the right tone and style -- Grammar, punctuation and spelling -- Recap: Writing rules, essential dos -- Checking and editing your work.

"Everything you need to know about writing for business -- from working out the message you want to send, to understanding your audience. As everyone adjusts to new ways of working, using words to engage, inform, persuade, or sell to others is increasingly important. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing. From understanding the needs of your intended audience, to selecting the right layout and the most persuasive tone and style, this new guide will help you produce the most effective communications -- whether that's internal reports, business plans, team briefings, social media posts or presentations."--Back cover.