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Understanding audiences : theory and method Andy Ruddock. electronic resource

By: Ruddock, Andy | ebrary, IncMaterial type: TextTextPublication details: London ; Sage 2001Description: 201 p. ; 24 cmSubject(s): Mass media - Audiences | Mass media - InfluenceDDC classification: 302.23 Online access: Open e-book (Ruskin students only)
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Includes bibliographical references (p. [182]-197) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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