Visual persuasion : the role of images in advertising.
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TextPublication details: Thousand Oaks,Calif. ; London : Sage Publications, 1997Description: xxii,297p : ill. ; 24 cmISBN: 0803972458; 0803972466 (pbk.) :Subject(s): Advertising -- Psychological aspects | Visual communication | Commercial artDDC classification: 659.1042
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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Ruskin College Library | Ruskin College Library | 301.161 MES (Browse shelf(Opens below)) | Available | R29710X0085 | |||
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Book
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Ruskin College Library | Ruskin College Library | 301.161 MES (Browse shelf(Opens below)) | Available | R29709P0085 |
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| 659.1042 MAC Advertising : a cultural economy / | 659.1042 MAC Advertising : a cultural economy / | 659.1042 MAC Advertising : a cultural economy / | 659.1042 MES Visual persuasion : the role of images in advertising. | 659.1042 ODI Advertising in modern and postmodern times / | 659.1042 PHI A woman's place? : the portrayal of women in advertisements / | 659.1042 WU The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold / |
Bibliography: p275-288. - Includes index.
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