Advertising / Roderick White.
Material type:
TextPublication details: London : McGraw-Hill, c2000Edition: 4th editionDescription: xi,317p,[8]p of plates : ill.(some col.), facsims. ; 25 cmISBN: 0077094581Subject(s): AdvertisingDDC classification: 659.1
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 WHI (Browse shelf(Opens below)) | Available | 05082390 | |||
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| 659.1 WEL Advertising : principles & practice / | 659.1 WEL Advertising : principles & practice / | 659.1 WEL Advertising. | 659.1 WHI Advertising / | 659.1 WHI Advertising / | 659.1 WHI Advertising / | 659.1 WHI Advertising / |
Previous ed. published as: Advertising : what it is and how to do it, 1993.
Bibliography: p294-300. - Includes index.
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