MARC details
000 -LEADER |
fixed length control field |
03728nam a22003973i 4500 |
001 - CONTROL NUMBER |
control field |
715632 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230120125531.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210322s2021 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781351269582 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781138576438 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC6373383 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC6373383 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL6373383 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1202465122 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
-- |
UkLoUWL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Singh, Satyendra. |
245 10 - TITLE STATEMENT |
Title |
Luxury and Fashion Marketing : |
Remainder of title |
The Global Perspective. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Milton : |
Name of producer, publisher, distributor, manufacturer |
Taylor & Francis Group, |
Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2021. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (157 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Routledge Studies in Marketing Ser. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Cover Half Title Series Page Title Page Copyright Page Contents Acknowledgments About the Author 1 Introduction Aim and Scope of the Book Who Is the Book For? How Is the Book Different? Organization of the Book Part I (Luxury Marketing) Part II (Fashion Marketing) Part III (Cases on Emerging Luxury Markets) Part IV (Cases on Luxury Brands) Part I Luxury Marketing 2 Mission Statements Introduction Components of Mission Statements Characteristics of Luxury Brand Mission Statements Emotion Innovation Arguments for No Mission Statements Ordinary Brand Mission Statements Communications Strategic Management Business Performance Conclusion Experiential Learning References Appendix 3 Logos Introduction No Logos Conclusion Experiential Learning References 4 Airport Retailing and Franchising Introduction Franchising Conclusion Experiential Learning References 5 Contemporary Marketing Virtual Reality Online Marketing Social Media Mobile Marketing Celebrity Endorsement Semiotic Communications Conclusion Experiential Learning References 6 Challenges in Luxury Marketing Charity Counterfeit Luxury Products Corporate Social Responsibility Advertisements Conclusion Experiential Learning References Part II Fashion Marketing 7 Fashion Marketing Political Fashion Eco Fashion Ethnic Fashion Beachwear Undergarments Conclusion Experiential Learning References 8 Fad, Fashion, and the Indian Consumer Introduction Indian Consumers Indian Apparel and Fashion Economy Culture Media and Films Decision-Making Process Marketing Strategy Conclusion Experiential Learning References Part III Cases on Emerging Luxury Markets. |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
9 Colombia Decision-Making Process Online Marketing Global Orientation Infrastructure References 10 Indonesia Economy Wealth Disparity Islamic Fashion Halal Certification The Outlets Education References 11 Vietnam Luxury Consumer Preferences Culture Consumer Behavior References 12 South Africa The Segment Tourism Houses Political Ideology and Fashion Infrastructure References Part IV Cases on Luxury Brands 13 Apple Reference 14 BMW References 15 Burberry References 16 Gucci References 17 Conclusion Index. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Main entry heading |
Singh, Satyendra |
Title |
Luxury and Fashion Marketing : The Global Perspective |
Place, publisher, and date of publication |
Milton : Taylor & Francis Group,c2021 |
International Standard Book Number |
9781138576438 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Routledge Studies in Marketing Ser. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6373383">https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6373383</a> |
Public note |
Click to View (unlimited access) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
Do not suppress from OPAC |