Luxury and Fashion Marketing : (Record no. 60992)

MARC details
000 -LEADER
fixed length control field 03728nam a22003973i 4500
001 - CONTROL NUMBER
control field 715632
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230120125531.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210322s2021 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781351269582
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781138576438
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC6373383
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC6373383
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL6373383
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1202465122
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
-- UkLoUWL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Singh, Satyendra.
245 10 - TITLE STATEMENT
Title Luxury and Fashion Marketing :
Remainder of title The Global Perspective.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Milton :
Name of producer, publisher, distributor, manufacturer Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2021.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (157 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Routledge Studies in Marketing Ser.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover Half Title Series Page Title Page Copyright Page Contents Acknowledgments About the Author 1 Introduction Aim and Scope of the Book Who Is the Book For? How Is the Book Different? Organization of the Book Part I (Luxury Marketing) Part II (Fashion Marketing) Part III (Cases on Emerging Luxury Markets) Part IV (Cases on Luxury Brands) Part I Luxury Marketing 2 Mission Statements Introduction Components of Mission Statements Characteristics of Luxury Brand Mission Statements Emotion Innovation Arguments for No Mission Statements Ordinary Brand Mission Statements Communications Strategic Management Business Performance Conclusion Experiential Learning References Appendix 3 Logos Introduction No Logos Conclusion Experiential Learning References 4 Airport Retailing and Franchising Introduction Franchising Conclusion Experiential Learning References 5 Contemporary Marketing Virtual Reality Online Marketing Social Media Mobile Marketing Celebrity Endorsement Semiotic Communications Conclusion Experiential Learning References 6 Challenges in Luxury Marketing Charity Counterfeit Luxury Products Corporate Social Responsibility Advertisements Conclusion Experiential Learning References Part II Fashion Marketing 7 Fashion Marketing Political Fashion Eco Fashion Ethnic Fashion Beachwear Undergarments Conclusion Experiential Learning References 8 Fad, Fashion, and the Indian Consumer Introduction Indian Consumers Indian Apparel and Fashion Economy Culture Media and Films Decision-Making Process Marketing Strategy Conclusion Experiential Learning References Part III Cases on Emerging Luxury Markets.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 9 Colombia Decision-Making Process Online Marketing Global Orientation Infrastructure References 10 Indonesia Economy Wealth Disparity Islamic Fashion Halal Certification The Outlets Education References 11 Vietnam Luxury Consumer Preferences Culture Consumer Behavior References 12 South Africa The Segment Tourism Houses Political Ideology and Fashion Infrastructure References Part IV Cases on Luxury Brands 13 Apple Reference 14 BMW References 15 Burberry References 16 Gucci References 17 Conclusion Index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Singh, Satyendra
Title Luxury and Fashion Marketing : The Global Perspective
Place, publisher, and date of publication Milton : Taylor & Francis Group,c2021
International Standard Book Number 9781138576438
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge Studies in Marketing Ser.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6373383">https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=6373383</a>
Public note Click to View (unlimited access)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book