MARC details
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04989nam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
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713591 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230120124744.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
141013s2015 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606499054 |
| Qualifying information |
e-book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781606499047 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC1812336 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC1812336 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL1812336 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr10951844 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaONFJC)MIL650441 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)892799624 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
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UkLoUWL |
| 050 #4 - |
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HD9940.A2 |
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L434 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
687.0688 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Le Bon, Caroline., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Fashion marketing : |
| Remainder of title |
influencing consumer choice and loyalty with fashion products / |
| Statement of responsibility, etc. |
Caroline Le Bon. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer |
Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xvi, 124 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Consumer behavior collection, |
| International Standard Serial Number |
2163-937X |
| 500 ## - GENERAL NOTE |
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| General note |
Part of: 2014 digital library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 115-119) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Preface Acknowledgments Introduction 1. Fashion as the empire of seduction 2. Fashion as a world of influences 3. Fashion and product variety 4. Overseeing cost and price in fashion marketing 5. Fashion as a means of communication 6. Managing channels of distribution and enhancing fashion's impact 7. Leveraging fashion equity, the absolute benefit 8. Handling managers' challenges for successful fashion products Conclusion About the author Notes References Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration, and personal wellness). Fashion greatly influences public interest, media coverage, and product success. In this global industry, many actors interact, including designers, suppliers, and retailers, who collaborate to sell apparel and accessories. In addition, the global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. Thus, fashion companies face a dilemma: On the one hand, they repeatedly create ephemeral products that must seduce customers each time; whereas on the other hand, the products need to provide continual profits. A key challenge for fashion managers is to design and launch new fashion products that will achieve success with customers during their very short life spans, in which setting they also affect consumers' personal seductiveness, desire, and appearance. For example, will the long skirt have the same success than the skinny jean, or will the high heel prevail over the flats? A fashion dress is more than just a dress--it can change people's appearance and reveal consumers' identity. Consequently, fashion managers are responsible for not just their product lines but also the self-images they help customers convey. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products' success while communicating and managing customers' image? How can companies maintain customers' loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on October 13, 2014). |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Fashion merchandising. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
customer loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
fashion |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
fashion equity |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
fashion marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
social influence |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
symbolic influence |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| International Standard Book Number |
9781606499047 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
2014 digital library. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Consumer behavior collection. |
| International Standard Serial Number |
2163-937X |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=1812336">https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=1812336</a> |
| Public note |
Click to View (325 credits) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Suppress in OPAC |
Do not suppress from OPAC |