Handbook of research on innovations in technology and marketing for the connected consumer / (Record no. 58366)

MARC details
000 -LEADER
fixed length control field 03057nam a2200493 i 4500
001 - CONTROL NUMBER
control field 712108
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230127081521.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2020 pau s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781799801337 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH37537632
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2019016868
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Modifying agency StDuBDSZ
Description conventions rda
Transcribing agency DLC
Modifying agency UkPrAHLS
072 #7 - SUBJECT CATEGORY CODE
Subject category code JFFT
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code SOC
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBFS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KCK
Source thema
245 00 - TITLE STATEMENT
Title Handbook of research on innovations in technology and marketing for the connected consumer /
Statement of responsibility, etc. Sumesh Singh Dadwal, editor.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 201911
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hershey, PA :
Name of producer, publisher, distributor, manufacturer Business Science Reference,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code nc
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20191130
520 8# - SUMMARY, ETC.
Summary, etc. Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.
Expansion of summary note Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology.Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9781799801313
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Society
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumerism
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Behavioural economics
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dadwal, Sumesh,
Dates associated with a name 1973-
Relator term editor.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781799801337">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781799801337</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book