Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics. (Record no. 58123)

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001 - CONTROL NUMBER
control field 711838
005 - DATE AND TIME OF LATEST TRANSACTION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429238088
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429238086
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoUWL)0429238088
040 ## - CATALOGING SOURCE
Modifying agency TA
-- UkLoUWL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Galician, Mary-Lou.
245 10 - TITLE STATEMENT
Title Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics.
250 ## - EDITION STATEMENT
Edition statement 1.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2004.
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.taylorfrancis.com/start-session?idp=uwl.ac.uk&redirectUri=https://www.taylorfrancis.com/books/9780429238086">https://www.taylorfrancis.com/start-session?idp=uwl.ac.uk&redirectUri=https://www.taylorfrancis.com/books/9780429238086</a>
Public note Click to view (unlimited access)
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book