MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01158nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
709916 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719183915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191203s2019 enkac 000 0 eng c |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB9K0966 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019645553 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780993540035 (pbk.) : |
| Terms of availability |
£18.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0993540031 (pbk.) : |
| Terms of availability |
£18.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)019645553 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StEdNL)99115843643904341 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UK-WkNB |
| Language of cataloging |
eng |
| Transcribing agency |
UK-WkNB |
| Modifying agency |
StEdNL |
| -- |
Uk |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malinic, Radim, |
| Dates associated with a name |
1978- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Book of branding : |
| Remainder of title |
a guide to creating brand identity for startups and beyond / |
| Statement of responsibility, etc. |
Radim Malinic. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[London] : |
| Name of producer, publisher, distributor, manufacturer |
Brand Nu Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
253 pages : |
| Other physical details |
illustrations (colour), portraits (colour) ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |