MARC details
| 000 -LEADER |
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02878nam a2200445 a 4500 |
| 001 - CONTROL NUMBER |
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698247 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230211080633.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
021128s2003 cau fs 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780080479941 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(StDuBDS)AH23083676 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| -- |
UkPrAHLS |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
COM |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UY |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UYZ |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UY |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UYZ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UYQ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
UYZG |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
VSPM |
| Source |
thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fogg, B. J. |
| 245 10 - TITLE STATEMENT |
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| Title |
Persuasive computing : |
| Remainder of title |
technologies designed to change attitudes and behaviors / |
| Statement of responsibility, etc. |
B.J. Fogg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco, Calif. : |
| Name of publisher, distributor, etc. |
Morgan Kaufmann ; |
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier Science [distributor], |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224 p. |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Detailed date of publication |
20030104 |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
E-book (Unlimited access) |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes. |
| Expansion of summary note |
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in printed form ISBN 9781558606432 |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Agency responsible for reproduction |
Askews and Holts. |
| Note about reproduction |
Mode of access: World Wide Web. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Human-computer interaction. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computers and IT. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer science |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Human-computer interaction |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User interface design & usability |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Assertiveness, motivation & self-esteem |
| Source of heading or term |
thema |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Source of term |
lcsh |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080479941">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080479941</a> |
| Public note |
Open E-book (Unlimited access) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |
| Source of classification or shelving scheme |
Dewey Decimal Classification |