Digital marketing / (Record no. 43664)

MARC details
000 -LEADER
fixed length control field 01154nam a22003258i 4500
001 - CONTROL NUMBER
control field 689557
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419141049.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151023s2015 nju f 000|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292077611 (pbk.) :
Terms of availability £54.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)9781292077611
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'72'02854678
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
Relator term author.
245 10 - TITLE STATEMENT
Title Digital marketing /
Statement of responsibility, etc. Dave Chaffey, Fiona Ellis-Chadwick.
250 ## - EDITION STATEMENT
Edition statement 6th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 720 pages ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
520 8# - SUMMARY, ETC.
Summary, etc. Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ellis-Chadwick, Fiona,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 10/01/2018 1 8 658.872 CHA 06531954 04/01/2024 08/12/2022 60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 28/09/2018   14 658.872 CHA 06451276 20/10/2021 11/07/2021 60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 28/09/2018 7 69 658.872 CHA 06451292 15/02/2024 15/02/2024 60.00 19/07/2021 Book 18/11/2024
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 28/09/2018     658.872 CHA 06451322 19/02/2021   60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/10/2017     658.872 CHA 06507085 11/04/2019   60.00 19/07/2021 Book  
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/05/2017 3 25 658.872 CHA 06589707 10/06/2024 15/02/2024 60.00 19/07/2021 Book