Brand Bible : (Record no. 37406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01064nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 680552 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006111100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110928s2012 maua b 001 0 eng |
| 010 ## - | |
| -- | 2011040806 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB1C1811 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781592537266 (pbk.) : |
| Terms of availability | £30.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 159253726X (pbk.) : |
| Terms of availability | £30.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781610581981 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Uk)015952177 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 050 00 - | |
| -- | HF5415.1255 |
| -- | M548 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Millman, Debbie. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Bible : |
| Remainder of title | the complete guide to building, designing, and sustaining brands / |
| Statement of responsibility, etc. | edited by Debbie Millman ; Rodrigo Corral Design. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Complete guide to building, designing, and sustaining brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Beverly, Mass. : |
| Name of publisher, distributor, etc. | Rockport Publishers, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress from OPAC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 24/08/2015 | 1 | 6 | 658.827 MIL | 06184731 | 10/02/2022 | 17/12/2021 | 60.00 | 19/07/2021 | Book |