The human brand : (Record no. 36710)

MARC details
000 -LEADER
fixed length control field 02589nam a2200517 i 4500
001 - CONTROL NUMBER
control field 679370
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230120102740.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130705t20132013caua s 001 0 eng d
010 ## -
-- 2013025201
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118758151 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH25621797
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
-- StDuBDSZ
Description conventions rda
Modifying agency UkPrAHLS
050 #0 -
-- HF5415.32
-- .M36 2014
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source thema
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malone, Chris,
Dates associated with a name 1969-
245 14 - TITLE STATEMENT
Title The human brand :
Remainder of title how we relate to people, products, and companies /
Statement of responsibility, etc. Chris Malone, Susan T. Fiske.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice © 2013
Place of production, publication, distribution, manufacture San Francisco :
Name of producer, publisher, distributor, manufacturer Jossey-Bass,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 196 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20131119
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
520 8# - SUMMARY, ETC.
Summary, etc. Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us.
Expansion of summary note People everywhere describe their relationships with brands in a deeply personal way: we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Chris Malone and Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9781118611319
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & management techniques
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fiske, Susan T.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Malone, Chris, 1969-
Title Human brand
Edition First edition.
Record control number (DLC) 2013028032
Place, publisher, and date of publication San Francisco : Jossey-Bass, [2014]
International Standard Book Number 9781118758151
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781118758151">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781118758151</a>
Public note Open e-book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book