Using qualitative research in advertising : (Record no. 33655)

MARC details
000 -LEADER
fixed length control field 01261nam a22002898a 4500
001 - CONTROL NUMBER
control field 671845
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230418175846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110822s2012 cau f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240 (pbk.) :
Terms of availability £25.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412987245 (pbk.) :
Terms of availability £25.99
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)1412987245
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UK-LoTVU
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1'072
Edition number 23
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc. Margaret A. Morrison ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles, Calif. ;
-- London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 218 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation.
521 ## - TARGET AUDIENCE NOTE
Target audience note Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 13/11/2013   659.1072 USI 06095275 25/11/2021 60.00 19/07/2021 Book    
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 09/09/2014 2 659.1072 USI 06109802 20/03/2023 60.00 19/07/2021 Book 5 01/03/2023