MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01456nam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
614419 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230418175720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100813s2011 enka f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199565214 (pbk.) : |
| Terms of availability |
£34.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
019956521X (pbk.) : |
| Terms of availability |
£34.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()019956521X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UK-LoTVU |
| -- |
UkLoUWL |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8'27 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosenbaum-Elliott, Richard. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management / |
| Statement of responsibility, etc. |
Richard Rosenbaum-Elliott, Larry Percy & Simon Parvan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 303 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: published as by Richard Elliott, Larry Percy. 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
eflch |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pervan, Simon. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |