MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01960nam a22003258a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
613385 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230411151851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090824s2010 enka f b 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780199556601 (pbk.) : |
| Terms of availability |
£37.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0199556601 (pbk.) : |
| Terms of availability |
£37.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
()0199556601 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
UK-LoTVU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8'02 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
West, Douglas C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
creating competitive advantage / |
| Statement of responsibility, etc. |
Douglas West, John Ford and Essam Ibrahim. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 585 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Overview and strategy blueprint; Marketing strategy: analysis and perspectives - Where are we now?: Environmental and internal analysis: market information and intelligence - Where do we want to be?: Strategic marketing decisions, choices, and mistakes; Segmentation, targeting, and positioning strategies; Branding strategies; Relational and sustainability strategies - How will we get there?: Product innovation and development strategies; Service marketing strategies; Pricing and distribution; Marketing communications; E-marketing strategies; Social and ethical strategies - Did we get there?: Strategy implementation, control, and metrics - End-of-book case studies. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ford, John B. |
| Fuller form of name |
(John Battice), |
| Dates associated with a name |
1949- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ibrahim, Essam. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |