Corporate communication / (Record no. 26981)

MARC details
000 -LEADER
fixed length control field 02108nam a22003732a 4500
001 - CONTROL NUMBER
control field 590250
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419121227.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081004s2009 xxu f b||||||1|0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071276153 (pbk.) :
Terms of availability £42.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071276157 (pbk.) :
Terms of availability £42.99
035 ## - SYSTEM CONTROL NUMBER
System control number (UK-WkNB)9780071276153
040 ## - CATALOGING SOURCE
Original cataloging agency UK-WkNB
Language of cataloging eng
Transcribing agency UK-WkNB
Modifying agency UK-LoTVU
072 #7 - SUBJECT CATEGORY CODE
Subject category code KMT
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Argenti, Paul A.
245 10 - TITLE STATEMENT
Title Corporate communication /
Statement of responsibility, etc. Paul A. Argenti.
250 ## - EDITION STATEMENT
Edition statement 5th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 313 p. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code 02
Price amount 42.99
Currency code GBP
Unit of pricing 00
Tax rate 1 Z 42.99 0.0 42.99 0.00
ISO country code GB
MARC country code xxk
Identification of pricing entity McGraw-Hill Education - Europe
Source of price type code onix-pt
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20090301
500 ## - GENERAL NOTE
General note Previous ed., 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography (p.301-303) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The changing environment for business case: Google in China - Communicating strategically case: Carson Containers - An overview of the corporate communication function case: Hewlett Packard Corporation - Identity, image, reputation, and corporate advertising case: Jet Blue's Valentine's Day disaster - Corporate responsibility case: Starbuck's Coffee Company - Media relations case: Adolph Coors Company - Internal communications case: Westwood Publishing - Investor relations case: Steelcase, Inc. - Government relations case: Disney - Crisis communication case: Coca-Cola in India.
520 ## - SUMMARY, ETC.
Summary, etc. Shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in organizations.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication & presentation.
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term eflch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/04/2009 1 7 658.45 ARG 05853788 09/02/2024 06/06/2023 60.00 19/07/2021 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/04/2009     658.45 ARG 05853796 09/02/2024   60.00 19/07/2021 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 29/06/2010     658.45 ARG 05951194 09/02/2024   60.00 19/07/2021 Book