Essentials of corporate communication / (Record no. 26492)

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000 -LEADER
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001 - CONTROL NUMBER
control field 587114
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230217163858.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040517s2006 enka fs 000|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203390931 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number (StDuBDS)AH3707861
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
-- UkPrAHLS
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJW
Source bicssc
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Subject category code KJC
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Subject category code KJSP
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Subject category code KJSA
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Subject category code KJW
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJC
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Subject category code KJSP
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMB
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fombrun, Charles J.
245 10 - TITLE STATEMENT
Title Essentials of corporate communication /
Statement of responsibility, etc. Charles J. Fombrun and Cees van Riel.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 408 p. :
Other physical details ill.
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20070227
520 8# - SUMMARY, ETC.
Summary, etc. Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal.
Expansion of summary note This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in printed form ISBN 9780415328265
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Agency responsible for reproduction Askews and Holts.
Note about reproduction Mode of access: World Wide Web.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Office & workplace
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business strategy
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management: leadership & motivation
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
655 #7 - INDEX TERM--GENRE/FORM
Source of term lcsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Riel, C. B. M. van.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203390931">http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203390931</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
    Other/Generic Classification Scheme     Electronic publication Electronic publication 11/12/2018   23/04/2021 19/07/2021 E-book