The advertising concept book : (Record no. 23947)

MARC details
000 -LEADER
fixed length control field 01076nam a22002538a 4500
001 - CONTROL NUMBER
control field 570754
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210719153819.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080129s2008 xxka f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500514054 (hbk.) :
Terms of availability £19.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0500514054 (hbk.) :
Terms of availability £19.95
035 ## - SYSTEM CONTROL NUMBER
System control number ()0500514054
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency UK-LoTVU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barry, Pete.
245 14 - TITLE STATEMENT
Title The advertising concept book :
Remainder of title think now, design later : a complete guide to creative ideas, strategies and campaigns /
Statement of responsibility, etc. by Pete Barry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thames & Hudson,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 256 p. :
Other physical details b&w ill. ;
Dimensions 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 30/04/2008 2 48 659.1 BAR 05786215 25/11/2024 18/04/2024 18/04/2024 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 31/10/2019 1 33 659.1 BAR 06691897   14/02/2023 12/12/2022 60.00 19/07/2021 Book