MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03174nam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
469048475 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkMaC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240909160802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220512s2022 enka b 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC285332 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020585119 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367444754 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)020585119 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UkSoSU)9997261248404796 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82185 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| Real World Object URI |
https://isni.org/isni/0000000109536520 |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Emarketing excellence |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing excellence : |
| Remainder of title |
planning, optimizing and integrating online marketing / |
| Statement of responsibility, etc. |
Dave Chaffey, P.R. Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
202207 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volume : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. |
| Fuller form of name |
(Paul Russell), |
| Dates associated with a name |
1957- |
| Relator term |
author. |
| 775 ## - OTHER EDITION ENTRY |
|---|
| Main entry heading |
5th edition |
| Record control number |
692601 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
ebook version : |
| International Standard Book Number |
9781000610949 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |