MARC details
000 -LEADER |
fixed length control field |
05546nam a22004453i 4500 |
001 - CONTROL NUMBER |
control field |
EBC29083075 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MiAaPQ |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240705111834.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu|||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240705s2022 xx o ||||0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781915097156 |
Qualifying information |
(electronic bk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC29083075 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL29083075 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1303084543 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
647.940688 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hudson, Simon. |
245 10 - TITLE STATEMENT |
Title |
Customer service for hospitality and tourism / |
Statement of responsibility, etc. |
Simon Hudson. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Oxford : |
Name of producer, publisher, distributor, manufacturer |
Goodfellow Publishers, Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (325 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Cover -- Title page -- Contents -- 1 Introduction to Customer Service -- Customer service defined -- A history of customer service -- The role of customer service -- The marketing mix for services -- Customer service in the tourism and hospitality sector -- Case Study: The Lopesan Group, Gran Canaria, Spain -- 2 The Financial and Behavioral Impacts of Customer Service -- The relative importance of the service economy -- Impact of service quality on market share growth, prices and profits -- The behavioral consequences of customer service -- The service profit chain -- Offensive and defensive marketing effects of service -- Financial implications of poor customer service -- Case Study: Profiting from culinary tourism in Stellenbosch, South Africa -- 3 Understanding the Consumer -- Customer expectations -- The customer experience -- The importance of emotions in the service experience -- Understanding cross-cultural differences -- Global trends in consumer behaviour -- Case Study: Bruce Poon Tip, G Adventures - understanding today's traveller -- 4 Developing and Maintaining a Service Culture -- Internal marketing -- Establishment of a service culture -- The importance of empowerment -- Development of a marketing approach to human resource management -- Dissemination of marketing information to employees -- Implementing a reward and recognition system -- Case Study: Micato Safaris - simply the best in the world! -- 5 Managing Service Encounters -- The employee role in delivering service -- Customer service training -- The customer role in delivering service -- Case Study: Hotels getting social to compete with the sharing economy -- 6 The Importance of Market Research -- An introduction to research in tourism and hospitality -- The Gaps model of service quality -- Measuring service quality -- Common research errors. |
505 8# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Effective use of market research in decision making -- Case Study: Martinhal in Portugal - staying sensitive to the consumer -- 7 Building and Maintaining Customer Relationships -- Relationship marketing -- Retention strategies -- Loyalty programs in tourism and hospitality -- Benefits of relationship marketing -- Targeting profitable customers -- Case Study: African-American travelers an increasingly profitable market -- 8 Providing Customer Service through the Servicescape -- Elements of the servicescape -- The strategic role of the servicescape in delivering service -- Developing servicescapes -- Servicescapes and consumer behaviour -- Waiting line strategies -- COVID-19 and the servicescape -- Case Study: Attention to detail at Cavas Wine Lodge, Argentina -- 9 The Impact of Technology on Customer Service -- The impact of technological developments on tourism and hospitality -- Using technology to improve service during the consumer decision journey -- Delivering service through electronic and robotic channels -- Case Study: Vail Resorts using apps to capture memories on the mountain -- 10 The Importance of Service Recovery -- Service recovery -- The service recovery paradox -- The service recovery process -- The consequences of an effective recovery process -- Guidelines for soliciting, tracking and handling complaints -- Service guarantees -- Case Study: Adaptability key to pandemic recovery for Australia's tourism industry -- 11 Promoting Customer Service Internally and Externally -- Developing an integrated communications strategy for customer service -- Managing service promises -- Ethical issues in communication -- Case Study: Promoting the spirit of India -- 12 Customer Service Training Handbook -- I Index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. With 10 new international cases focusing on how some in the hospitality sector have adapted - and thrived - during the COVID-19 pandemic. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on publisher supplied metadata and other sources. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Hospitality. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tourism. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hudson, Louise. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Main entry heading |
Hudson, Simon |
Title |
Customer Service for Hospitality and Tourism |
Place, publisher, and date of publication |
Oxford : Goodfellow Publishers, Limited,c2022 |
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=29083075">https://ebookcentral.proquest.com/lib/uwestlon/detail.action?docID=29083075</a> |
Public note |
Open e-book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |