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Pine, B. Joseph.

Mass customization : the new frontier in business competition / B.Joseph Pine II ; foreword by Stan Davis. - Boston, Mass. : Harvard Business School Press, c1993. - xxi, 333p. : ill. ; 24 cm.

Includes bibliographical references (p. 301-322) and index.

ISBN: 0875843727

Subjects--Topical Terms:
Technological innovations--Management.
Manufactures--Technological innovations--Management.
Service industries--Technological innovations--Management.
New products--Management.
Competition.
Mass production.

LC Class. No.: HD45

Dewey Class. No.: 658.5/75