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Technology application in tourism fairs, festivals and events in Asia / edited by Azizul Hassan. - XIX, 424 p. 1 illus.

Introduction -- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions -- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors -- Part Three Technology Application Tourism Fairs, Festivals and Events in Asia: Perceptions and Effects -- Part Four Technology Application Tourism Fairs, Festivals and Events in Asia: Destination Branding -- Part Five Technology Application Tourism Fairs, Festivals and Events in Asia: Cases -- Part Six Technology Application Tourism Fairs, Festivals and Events in Asia: Challenges and Solutions -- Part Seven Technology Application Tourism Fairs, Festivals and Events in Asia: Directions for Future Research -- Conclusion.

ISBN: 9789811680694 9789811680717 9789811680724

Standard No.: 10.1007/978-981-16-8070-0 doi

Subjects--Topical Terms:
Tourism.
Management.
Industries.
Service industries.
Technological innovations.
Business.
Asia.
Tourism Management.
Industries.
Entertainment Industry.
Innovation and Technology Management.
Asian Business.

Index Terms--Genre/Form:
Ebooks.
Electronic books.

Dewey Class. No.: 338.4791 658