Flexible visual systems : the design manual for contemporary visual identities /
Lorenz, Martin,
Flexible visual systems : the design manual for contemporary visual identities / Dr. Martin Lorenz. - 3rd edition. - 320 pages : colour illustrations ; 25 cm
Printed in red, green, and blue.
Includes bibliographical references (page 319).
To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design.
9783948440305
Graphic arts--History--21st century.
Visual communication--History--21st century.
Design--History--21st century.
741.60904
Flexible visual systems : the design manual for contemporary visual identities / Dr. Martin Lorenz. - 3rd edition. - 320 pages : colour illustrations ; 25 cm
Printed in red, green, and blue.
Includes bibliographical references (page 319).
To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design.
9783948440305
Graphic arts--History--21st century.
Visual communication--History--21st century.
Design--History--21st century.
741.60904