Silent selling : best practices and effective strategies in visual merchandising /
Bell, Judith A., 1951-
Silent selling : best practices and effective strategies in visual merchandising / Judy Bell - 6th edition. - 425 pages : black & white, and colour illustrations ; 28 cm
Includes bibliographical references and index
Part one. Preparation for visual creativity. Creative thinking: getting outside the box -- What is visual merchandising? -- Core design strategies -- Part two. Practices and strategies for the selling floor. Layout and fixtures for fashion apparel -- Fashion apparel wall setups -- Fashion apparel and accessory coordination -- Home fashion presentation -- Part three. Communicating retail atmospherics. Signage -- Lighting -- Part four. Visual practices for nontraditional venues. Grocery and food service stores-- Nontraditional retailing -- Part five. Tools and techniques for merchandise display. The magic of a display window -- Mannequins and mannequin alternatives -- Building a visual merchandising department -- Part six. Career strategies. Visual merchandising careers
"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed." --
1501368036 9781501368035
2021038242
Display of merchandise
Fashion merchandising
HF5845 / .B35 2022
659.157
Silent selling : best practices and effective strategies in visual merchandising / Judy Bell - 6th edition. - 425 pages : black & white, and colour illustrations ; 28 cm
Includes bibliographical references and index
Part one. Preparation for visual creativity. Creative thinking: getting outside the box -- What is visual merchandising? -- Core design strategies -- Part two. Practices and strategies for the selling floor. Layout and fixtures for fashion apparel -- Fashion apparel wall setups -- Fashion apparel and accessory coordination -- Home fashion presentation -- Part three. Communicating retail atmospherics. Signage -- Lighting -- Part four. Visual practices for nontraditional venues. Grocery and food service stores-- Nontraditional retailing -- Part five. Tools and techniques for merchandise display. The magic of a display window -- Mannequins and mannequin alternatives -- Building a visual merchandising department -- Part six. Career strategies. Visual merchandising careers
"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed." --
1501368036 9781501368035
2021038242
Display of merchandise
Fashion merchandising
HF5845 / .B35 2022
659.157