Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina,

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - Fifth edition. - xi, 324 pages : chiefly color illustrations ; 29 cm

Formerly CIP.

Includes bibliographical references (pages 310-311) and index.



9781118980828 (hbk.) : £42.50

2017022067

GBB7F7784 bnb

018494125 Uk


Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.

HD69.B7 / W44 2018

658.827