Business research methods /

Bell, Emma, 1968-

Business research methods / Emma Bell, Alan Bryman, Bill Harley. - Sixth edition. - xl, 647 pages : illustrations (black and white, and colour) ; 27 cm

Previous edition: 2019.

Includes bibliographical references and indexes.

Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.

9780198869443 0198869444

GBC206493 bnb

020450089 Uk


Business--Research--Methodology.

HD30.4 / .B79 2022

658.00721