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Pike, Steven,

Destination marketing : essentials / Steven Pike. - 3rd edition. - 1 volume : illustrations (black and white, and colour) ; 25 cm

Previous edition: 2016.

Includes bibliographical references and index.

ISBN: 9780367469535 (hbk.) : £120.00

Nat. Bib. No.: GBC0A7794 bnb

Nat. Bib. Agency Control No.: 019876396 Uk

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.

Dewey Class. No.: 338.4791