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M-commerce : experiencing the phygital retail /

M-commerce : experiencing the phygital retail / edited by Punita Duhan, Anurag Singh. - 1 online resource (444 pages)

ISBN: 9780429946820 (e-book)

Subjects--Topical Terms:
Mobile commerce.
Electronic commerce.
Retail trade--Technological innovations.

Dewey Class. No.: 658.872

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