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Wirtz, Jochen,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - 9th edition. - 1 volume : illustrations (black and white, and colour)

Previous edition: 2016.

Includes bibliographical references and index.

ISBN: 9781944659820 (pbk.) : £55.00

Nat. Bib. No.: GBC169397 bnb

Nat. Bib. Agency Control No.: 020181513 Uk

Subjects--Topical Terms:
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

Dewey Class. No.: 658.8