Visual merchandising and display /
Pegler, Martin M.,
Visual merchandising and display / Martin M. Pegler, Anne Kong. - 7th edition. - xiii, 402 pages : colour illustrations, colour plans ; 28 cm
Includes index.
Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
1501315293 9781501315299
2017031472
Display of merchandise.
HF5845 / .P364 2018
659.1/57
Visual merchandising and display / Martin M. Pegler, Anne Kong. - 7th edition. - xiii, 402 pages : colour illustrations, colour plans ; 28 cm
Includes index.
Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
1501315293 9781501315299
2017031472
Display of merchandise.
HF5845 / .P364 2018
659.1/57