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Advertising as communication /

Dyer, Gillian.

Advertising as communication / Gillian Dyer. - London : Routledge, 1988. - xiv,230p : ill., facsims. ; 22 cm. - Studies in culture and communication .

Originally published: London : Methuen, 1982.

Bibliography: 215-226. - Includes index.

ISBN: 0415027810 £12.99 : CIP confirmed

Subjects--Topical Terms:
Advertising.

Subjects--Index Terms: Advertising

Dewey Class. No.: 659.1

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