Bases loaded : how US presidential campaigns are changing and why it matters /
Panagopoulos, Costas,
Bases loaded : how US presidential campaigns are changing and why it matters / Costas Panagopoulos. - 152 pages : illustrations (black and white)
Includes bibliographical references and index.
'Bases Loaded' documents the shift away from persuasion toward base mobilisation in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilisation. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarisation in the United States.
Specialized.
9780197533079 (pbk.) : £18.99
Presidents--Election.--United States
Partisanship--Political aspects--United States.
Politics and Government.
Politics and Government.
United States--Politics and government--21st century.
324.7'0973
Bases loaded : how US presidential campaigns are changing and why it matters / Costas Panagopoulos. - 152 pages : illustrations (black and white)
Includes bibliographical references and index.
'Bases Loaded' documents the shift away from persuasion toward base mobilisation in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilisation. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarisation in the United States.
Specialized.
9780197533079 (pbk.) : £18.99
Presidents--Election.--United States
Partisanship--Political aspects--United States.
Politics and Government.
Politics and Government.
United States--Politics and government--21st century.
324.7'0973